The brand, the name of which is an anagram of its native city of Neuchâtel, first appears in 2004. Hautlence is renowned for its innovative approaches to time telling. The majority of its calibres are designed and made internally. The design of its watches draws heavily on architectural codes. In 2012, its renown is reinforced when it is purchased by MELB Holding SA, founded by Georges-Henri Meylan, ex CEO of Audemars Piguet.