The brand has has taken ownership of the notions of excellence and elegance extolled by Michel Parmigiani. In 1996, the Sandoz family trust plays an active role in its development, making it possible for the first collection of watches to be presented. Innovation emerges as a major creative axis. With an entirely vertical production process, the Parmigiani Fleurier manufacturing base represents one of the rarest and most complete production centres for high-class watch-making in Switzerland.

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