The brand is introduced in Geneva in 1995. It swiftly sets the world of high-class watch-making alight. Merged with the Richemont Group in 2008, it then invests in its manufacturing facility to ensure its longevity. Its atypical watches combine traditional watch-making know-how with avant-garde design. Bold in character and with an oversized case, the watches are instantly recognisable and easily distinguished from the rest.